The Model Standards of Conduct for Coaches

Standard 1: The Coachee-Centered Relationship

A coach shall build a strong relationship with the coachee based on the coachee’s needs. The process of building the coaching relationship is coachee-focused, with the coach serving the coachee.

Standard 2: Effective Approaches

A coach shall vary his or her approach based on the coachee.

 

Standard 3: Context

A coach shall work to gain a system perspective of contextual issues and gather information on key actors, roles, expectations, drivers and relationship dynamics.

Standard 4: Relationships

A coach shall be clear about learning and development objectives

A coach shall show good, sound judgment about which information to use with the coachee and whether the timing is right to share other, more sensitive information with him or her.

A coach shall be clear about the impact of his or her own behavior on the coachee.

A coach shall be patient, show integrity, follow through on promises, and continually show the coachee that he or she has the coachee’s best interests in mind.

Standard 5: Assessment

A coach shall provide timely feedback

A coach shall explore the gap between current performance and desired performance.

A coach shall help the coachee discover situations in which their impact is different from their intentions.

A coach shall work to gain clarity about the behaviors the coachee would like to change

A coach shall note inconsistencies between words and actions.

Standard 6: Support

A coach shall listen carefully to the ideas and suggestions of the coachee.

A coach shall be open to the perspective of the coachee.

A coach shall allow the coachee to vent his or her emotions without judgment.

A coach shall encourage the coachee to make progress toward his or her goals.

A coach shall recognize the success of the coachee

 

Standard 7: Results

A coach shall help the coachee identify meaningful goals.

A coach shall help the coachee identify goals that will have the greatest possible impact on their effectiveness.

A coach shall help the coachee identify specific behaviors that will lead to achieving their goals.

A coach shall help the coachee identify specific metrics and milestones the coachee can use to measure progress toward his or her goals.